Supporting local food – one mile at a time

Mushrooms are one of only a few dietary sources of vitamin D
which is key to maintaining a healthy immune system¹

Supporting local food – one mile at a time

Two in every three people say they are making
an effort to reduce food miles²

Supporting local food – one mile at a time

Sourcing and consuming the local UK and Irish mushrooms
means fresher food that has traveled fewer miles

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Jul 11

Homemade pizza is that bit more satisfying when yo

Homemade pizza is that bit more satisfying when you use seasonally available vegetables - like this Mushroom and Caramelised Onion Pizza by @thewoodenspoonuk!⁠
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Available the whole year round, British & Irish mushrooms are always in season - meaning you never have to buy them from another country!⁠
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Click the link in our bio for our very own Seasonal Veggie Table 👆⁠

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Jul 9

All mushrooms naturally contain provitamin D - whi

All mushrooms naturally contain provitamin D - which produces Vitamin D as soon as it is exposed to UV rays.⁠
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This is the process that most Vitamin D enriched mushrooms go through, but if you can’t get your hands on them - don’t worry, you can do it yourself 😎⁠
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Simply place them on the windowsill for around 30 minutes before cooking and they’ll be enriched with the sunshine vitamin ☀⁠

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Jul 7

There aren’t many better sights than a homemade

There aren’t many better sights than a homemade bowl of Creamy Mushroom Soup. But this one by @coffeeandbrunchuk might just have topped it with the usage of Vitamin D enriched mushrooms.⁠
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By using this adorable little deckchair, they sat their mushrooms out in the sun for around 30 minutes before using them - enriching them with the sunshine vitamin ☀⁠

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Jul 5

With not as much sunlight in the UK, 1 in 5 people

With not as much sunlight in the UK, 1 in 5 people are said to have low levels of Vitamin D. ⁠
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British and Irish mushrooms are a great source of vitamin D and are a sustainable way to support local farmers and producers.⁠
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@littlefoodtraveller created a delicious Mushroom & Avocado Toast recipe using locally sourced mushrooms 💯⁠

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Jul 5

#DidYouKnow that a large portobello mushroom can a

#DidYouKnow that a large portobello mushroom can actually contain more potassium than a banana?⁠
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A portobello around the size of 23g can contain roughly 73 micrograms of potassium - helping you on your way to your recommended intake!⁠

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Jul 4

Buying locally sourced British and Irish mushrooms

Buying locally sourced British and Irish mushrooms is a sustainable way to reduce food miles and support local farmers and suppliers.⁠
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Highly beneficial for a sustainable diet, they become enriched with Vitamin D when exposed to direct sunlight. ⁠
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@thefoodbaby_ used her mushrooms in this delicious recipe 🍄⁠

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Jul 4

Grown in a controlled environment in the dark, Bri

Grown in a controlled environment in the dark, British & Irish mushrooms are left to grow in the most ideal conditions imaginable.⁠
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In fact, each individual mushroom is only touched once on their journey to full growth to ensure there is minimal to no bruising- and that’s to pick them when they’re ready 🍄⁠

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Jul 3

Approximately 1 in 5 people are said to have low l

Approximately 1 in 5 people are said to have low levels of Vitamin D in the UK. ⁠
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Just as @marcellacarelli says, “Mushrooms can act in a similar way to human skin and produce Vitamin D when exposed to sunlight”.⁠
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Place yours by your window for an extra boost of Vitamin D 😎🌤⁠

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Jul 3

Many people don’t know that chestnut mushrooms a

Many people don’t know that chestnut mushrooms are actually the very same mushroom as button and portobellos - the only difference is that they’re left to mature for differing periods of time!⁠
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You learn something new every day, eh?!⁠

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Jun 30

#ShiningALight on the health benefits of British a

#ShiningALight on the health benefits of British and Irish mushrooms, @anithaeats has placed her mushrooms on her window ledge. ⁠
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Exposure from midday sunshine produces more than 10mcg Vitamin D per 100g of mushrooms, a substantial portion of your recommended intake 🍄⁠

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Jun 30

Many British & Irish mushrooms are not only fortif

Many British & Irish mushrooms are not only fortified with Vitamin D, but also Vitamin B12 - a key nutrient that many #vegetarian and #vegans miss out on from substituting out meat in their diet.

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Jun 27

Utilising the freshness of British & Irish mushroo

Utilising the freshness of British & Irish mushrooms - @beckys_bites_ knocked up this incredible Vegan Pizza at home 💪⁠
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As Becky says “63% of Brits say they wanna help reduce food miles — always checking the label is a good place to start!”⁠

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Jun 24

As British & Irish mushrooms are mostly grown insi

As British & Irish mushrooms are mostly grown inside within a controlled environment - they are only ever touched once! ⁠
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To guarantee a fresher mushroom that is as pristine as possible, they are only touched for the first time as they’re picked for delivery 🍄⁠

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Jun 23

Nearly two thirds of Brits (63%) say that they are

Nearly two thirds of Brits (63%) say that they are making more of an effort to reduce the food miles of the produce they buy. ⁠
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Just as @clairerfogel says, “we’ve become a lot more conscious about the food we eat and where it's from.” Remember, you can cook with mushrooms all year round as they are available and grown throughout all seasons in the UK! ⁠
⁠Be sure to check the labels and buy local for the freshest produce with the lowest food miles👓🛒⁠

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Jun 23

Do you know your portobellos from your chestnuts?

Do you know your portobellos from your chestnuts? Fancy yourself a mushroom megafan? Know your vital vegetable info?⁠
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Head to our stories now for our lockdown edition interactive Mushroom Quiz which is #ShiningALight on the British & Irish mushroom industry⁠

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Jun 22

Paying close attention to our Seasonal Veggie Tabl

Paying close attention to our Seasonal Veggie Table and using fresh and readily available veg from the UK & Ireland right now, @therudeguide made this Mushroom & Olive Gnocchi!

Not only did she save 600 food miles by buying local mushrooms, she also made this incredible meal 💯
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#mushrooms #foodmiles #sustainability #mushroomseason #shopping #sustainablefood #foodies #ethicallysourced #healthyfood #mushroommiles #transport #environment #food #foodporn #instafood #foodstagram #yummy #delicious #yum #instagood #foodgasm #healthy #eeeeeats

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Jun 20

Three different mushrooms… or are they?⁠ ⁠ #

Three different mushrooms… or are they?⁠
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#DidYouKnow that button, chestnut, portobello mushrooms are all actually the same mushroom? They’re simply plucked at different stages of maturity 😲⁠
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You learn something new every day, eh?⁠

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Jun 18

The amazing team over at @vegpoweruk have been har

The amazing team over at @vegpoweruk have been hard at work promoting seasonal veg - and this week’s vegetable? The humble mushroom 🍄⁠
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It’s always a great idea to cook with seasonal vegetables - cutting down unnecessary food miles and getting a much fresher taste to your meals! So, be sure to check your mushrooms, and other vegetables, are from Britain & Ireland where possible!⁠
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Head over to @vegpoweruk for more info 🖱⁠

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Jun 17

Focusing on seasonal vegetables, this Sticky Mushr

Focusing on seasonal vegetables, this Sticky Mushrooms dish by @coffeeandbrunchuk is a tasty brunch option you simply have to try. ⁠
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As they put it picking British & Irish mushrooms over Polish counterparts means “fresher, better mushrooms with a lower carbon footprint” 🍄⁠

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Jun 17

Combining all of the British & Irish vegetables th

Combining all of the British & Irish vegetables that are in season right now, @lelfoodworld knocked together these homemade Mushroom Pasties.⁠
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Perfect for a #vegetarian lifestyle, this eco-friendly recipe is low on food miles and high on quality!⁠

“We have the perfect climate for growing mushrooms in the UK and Ireland and we
grow more than enough mushrooms to supply the whole retail market. So
why are we importing mushrooms from over 1,000 miles away rather than
supporting local? Research shows that shoppers are making an effort to
reduce food miles, but the origin of their food is not always made clear.
More needs to be done to help consumers make positive choices to
help the environment and local agriculture.”

The Mushroom Bureau

The Mushroom Journey

Read Mushroom Miles Report