Research by The Mushroom Bureau, a partnership between local mushroom farmers, sellers and growers, has revealed that many Brits are unaware of how far their food travels, with three quarters of the nation admitting they never check where their food comes from [1].
In response, The Mushroom Bureau has released the Seasonal Veggie League Table, which illustrates how understanding seasonality, and how far food travels can make eating freshly grown, locally sourced vegetables achievable.
Using the nation’s 10 most popular vegetables [2] , the Seasonal Veggie League Table highlights how two in five (40%) everyday veggies are available all year round. From mushrooms to potatoes to carrots and even green leaves, eating seasonally can deliver an array of healthy options.
Topping the table is the much-loved mushroom, a popular breakfast and dinner component. The versatile vegetable is produced by British & Irish farmers 365 days a year and shipped nationwide to local supermarkets, travelling minimal miles to reach the kitchen table.
Sitting at the bottom of the league are popular vegetables like peppers and broccoli, as well as avocados, which can travel a minimum of 1,119 miles from Spain, and as far as 6,263 from Peru before reaching the kitchen table.
With plant-based consumption continuing to rise and over 60% of shoppers [3] actively looking to eat more vegetable-based meals on a weekly basis, the Seasonal Veggie Table will help people consume more consciously.
A spokesperson from the Mushroom Bureau commented: “Understanding seasonal eating can help when buying the freshest, most nutritious vegetables, a little closer to home. The Seasonal Veggie Table brings to life just where our vegetables come from when out-of-season and helps people support local farmers who produce high-quality veg right on your doorstep.”
“Swap your Sunday morning smashed avocado for some delicious mushrooms and support local businesses, while also playing a part in reducing your carbon footprint by choosing lower food mile options.”
The Seasonal Veggie League Table has been created to help educate consumers on when the nation’s favourite vegetables are in season as well as the impact shopping closer to home has on our carbon footprint, as well as supporting local suppliers along the way.