As we enter a new decade of sustainability and responsible consumerism, this report focuses on mushrooms and explores what makes it a hero food and why locally-grown UK and Irish mushrooms are miles better. Better quality. Better nutritionally. Better environmentally.
With recent figures suggesting that 81%
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Shopper Vista, June 2019"> of UK consumers make day-to-day decisions based on how sustainable something is, it’s becoming clear that eco-friendly practices are moving from a ‘nice-to-have’ to something much more essential.
This report explores the changing mindsets when it comes to shopping more responsibly, including the trend towards adopting flexitarian diets. It also explains why mushrooms are a unique nutrient- rich, versatile and affordable shopping basket staple and almost unrivaled when it comes to sustainability.
At the moment, the UK is responsible for producing just 75% of the mushrooms we consume 
, but because of their ability to grow in a British and Irish climate all year round, this figure could be 100%. The Mushroom Miles report reveals why this number isn’t higher, introducing a new way to categorize food miles.
It also highlights the opportunity for growth in the market and discusses what more can be done to deliver better more sustainable mushrooms.
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