We live in a society that places more importance on protecting the
environment than ever before. 81%1 of UK residents say that
sustainability plays a key factor in their day to day decisions, while 60%2
said they actively tried to reduce their meat intake in 2019. These facts
coupled with the growing popularity of plant-based diets and campaigns
like Veganuary – represent a clear shift in attitudes.
Due to our climate in the UK, we’re only able to grow 58%3of the vegetables we consume. But when it comes to mushrooms specifically, our cool and damp environment means we can grow them all year round and provide every single mushroom eaten in the UK.
We want to raise awareness of how important the journey your food goes on is and provide consumers with the relevant information they need to make uninformed choices.
Taking UK and Irish Mushrooms as an example, they only travel a maximum of 400 miles to get to you – whereas those from other mushroom-producing countries like Poland and the Netherlands can travel in excess of 1,100 miles. Local mushrooms can be transported from the farms they’re grown on in under 12 hours, whereas ones from mainland Europe can take up to 364 hours. Not only does this wildly increase the number of food miles, but it also contributes to a less fresh product.
Which is where Miles Better comes in – it’s here to highlight the importance of buying local and supporting local agriculture. Helping to make your meals better. Miles Better.